Brand tracking with a human pulse
Understand what people think, feel and do about your brand and category over time
No black boxes. No overcomplicated models. Just insights you can act on
HUMAN DRIVEN DATA
Data doesn't think. People do.
We ground brand insight in how real people think, feel and behave — not just in modeled assumptions. Our measurement combines high-quality consumer panels with structured analysis and human judgement.
Because without human context, insight is just output.
Data isn´t the same as understanding
Brand data is everywhere. Clarity isn't.
Most organisations sit on dashboards, reports and endless spreadsheets — but that doesn't automatically give them understanding.
We help put structure around the chaos so you can actually see what matters.
We think insight should make sense
Insight shouldn't be confusing. It should be:
- Clear enough that anyone on your team can understand it
- Transparent enough that you know where it comes from
- Reliable enough that you can compare it over time and across markets
We mix rigorous measurement with good judgement — because people still make decisions.
We don´t just track data — we make it useful
We automate what can be automated, tighten up how data flows across markets, and make sure the numbers hold up.
But the real value is not the data itself — it´s what you do with it.
Turning numbers into models, patterns into strategy and insight into better decisions.
Insight you can trust
Insight is easy to claim. What matters is whether it holds up.
For us, that means being clear about how it´s built, consistent over time and transparent enough to trust.
No black boxes. No one-off conclusions. Just work you can rely on
From Listening Data to Smarter Growth: How Storytel Built a Scalable Decision Engine
A shared data framework gave Storytel clearer insight and better decisions across markets
Scaling Intelligence Across Markets & Functions (Marketing, PR, Commercial)
When operating across multiple countries, fragmented metrics are no longer enough. Storytel needed a unified analytical foundation, one that harmonised data across markets and provided deeper business insights to support smarter decisions.
Building a Living Analytics Framework
We developed a scalable tracking and analytics infrastructure fueling Storytel's measurement framework with market dynamics and brand health data, flexible enough to evolve with new business questions and strategic choices.
Turning Insights into Strategic Momentum
The result was more than improved reporting. The framework now feeds directly into how Marketing and Commercial teams interpret performance, set priorities, and make decisions across Storytel's markets.
"Trackit has been a trusted partner in building and scaling our measurement framework across markets. The collaboration has evolved with our business needs and with the way our teams use data in practice, helping us turn insight into better, faster decisions."
Robin Frenkel
Global Head of Media & Strategic Planning
From Fragmented Brand Views to Actionable Insights: How Galatea Strengthened Its Portfolio Strategy
A more granular and behavior-driven approach gave Galatea sharper control across brands and segments
Adding Depth to Consumer Understanding
Galatea — with brands such as Arboga, Birra Moretti and S:t Eriks — introduced a more advanced framework including persona variables, beer types and consumption behavior, giving a more relevant and intuitive view of the market.
Managing Multiple Brands with Precision
Individual brands are broken out and analyzed across key segments, giving each brand manager clear direction on how to grow versus competitors.
Connecting Tracking with Deeper Analysis
Continuous tracking is complemented with design and campaign measurements — adding depth and creating a more complete view across brand and communication.
From Insight to Action
A shared insight foundation enables faster decisions and stronger alignment across teams and partners.
”With Trackit, we’re able to lead collaboration with our other agencies in a much more structured and collaborative way. It helps us turn insights into action quickly and smoothly.”
Stefan Garvander
MARKETING MANAGER
Understanding Value to Win the Moment of Purchase: How KICKS Strengthened Its Position Across Markets
Continuous tracking and price perception insights helped KICKS navigate competition and prioritize with greater precision
Scaling Insight Across Markets & Customer Segments
As KICKS expanded across Sweden, Norway and Finland, continuous brand tracking provided a consistent view of brand performance across markets, audiences and channels.
Understanding Value Beyond Price
A cross-market price perception study revealed how consumers evaluate value and what drives purchase decisions.
Building a Stronger Strategic Focus
Combining continuous tracking with deeper studies helped KICKS prioritize more effectively and strengthen brand positioning.
From Insight to Continuous Progress
Today, KICKS operates with a continuous insight framework that connects perception, behavior and market dynamics, enabling more informed decisions over time.
“What makes our partnership with Trackit particularly valuable is that it goes beyond the numbers. We continuously gain insights into how KICKS is perceived across the Swedish, Norwegian, and Finnish markets, combined with deeper analyses of pricing and the competitive landscape. This enables us to be proactive rather than reactive – which is exactly what we need in a highly competitive and trend-driven industry.”
Helena Bukowski
SENIOR VICE PRESIDENT MARKETING OF KICKS
TRUSTED BY CURIOUS BRANDS
THE TEAM BEHIND TRACKIT
When you work with Trackit, you work directly with the people designing your measurement and interpreting your data.
We're not just analysts. We're brand thinkers with a measurement backbone.
By combining strategy, structured analysis and technical discipline, we turn complex brand signals into clear direction — insight that drives decisions.
Daniel Saberski
Strategic Insight & Client Leadership
With 20+ years in media and brand leadership — including Nordic Media Director at Unilever — Daniel brings senior marketing perspective into every client discussion Can do a backflip. Snowboards on weekends. Gets just as excited about brand building.
E-mail: daniel@trackitinsight.com
Phone: +46(0)70 874 87 49
Peter Wihlborg
Research Design & Measurement Methodology
With deep expertise in quantitative analysis and panel methodology, Peter makes sure every Trackit measurement is methodologically sound Obsessed with questionnaire logic — and LP records.
E-mail: peter@trackitinsight.com
Phone: 46(0)73 573 77 33
Sebastian Sjöberg
Measurement Architecture & Data Systems
With a background in technology and digital architecture — including enterprise-scale solutions for Volkswagen — Sebastian builds the measurement backbone that powers Trackit. Builds data pipelines by day. Practices Brazilian Jiu Jitsu by night.
E-mail: sebastian@trackitinsight.com
Phone: +46(0)73 573 77 33